VeroPeak

Privacy Policy

This Privacy Policy explains how VeroPeak Outdoor Guides Inc. collects, uses, and protects information when you use our website. It also explains how you can manage cookies and your privacy choices.

Last Updated: January 15, 2026 Effective Date: January 15, 2026

Who We Are

VeroPeak Outdoor Guides Inc. provides neutral, research-driven information about hiking trails, national parks, camping, and outdoor photography across Canada. Our registered contact details are: 150 King St W, Suite 200, Toronto, ON M5H 1J9, Canada. You may reach us at [email protected], or visit our Contact page for additional options. This policy applies to all pages under this website and describes our handling of personal data in line with applicable privacy laws and advertising platform requirements.

Cookie Categories We Use

Cookies and similar technologies help us provide essential features, measure site performance, and deliver relevant advertising. We divide cookies into exactly three categories. You can manage preferences anytime using the banner or the button labeled “Manage cookie preferences”.

1) Essential Cookies

Purpose: core site functionality, security, session management. Examples: session_id, csrf_token, cookie_consent_status. Consent required: NO — these are activated automatically. Retention: session duration or up to 12 months for preference storage.

2) Analytics Cookies

Purpose: measuring traffic, user behavior, and site performance. Tools: Google Analytics 4. Examples: _ga, _ga_XXXXXXX, _gid, _gat. Consent required: YES — activated only after you accept. Retention: up to 14 months.

3) Marketing / Advertising Cookies

Purpose: remarketing, personalized ad delivery, and conversion tracking across ad platforms. Consent required: YES — activated only after you accept. Retention: up to 540 days (Google Ads default).

Marketing Cookies — Required Disclosures

Third-party ad serving: “Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.”

Advertising partners: “We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.”

Remarketing: “We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.”

YouTube and Display Network: “Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.”

Tracking technologies: “We use the following tracking technologies on this website: - Cookies (first-party and third-party) - Tracking pixels (Google Ads tag / gtag.js, Meta Pixel) - Device identifiers (browser fingerprint, IP address) - Conversion event tags”

Advertising measurement: “We use conversion tracking to understand which advertisements lead to actions on our website — such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.”

Technologies in use: “Advertising and analytics technologies active on this site: - Google Ads (gtag.js / Google Tag Manager) - Google Analytics 4 - Google Remarketing Tag - Meta Pixel (Facebook / Instagram)”

Opt-out from personalized advertising: “You may opt out of personalized advertising at any time: - Google Ads Settings: https://adssettings.google.com - Your Online Choices (EU): https://www.youronlinechoices.eu - Network Advertising Initiative: https://optout.networkadvertising.org - Digital Advertising Alliance: https://optout.aboutads.info Opting out does not remove ads entirely — you will continue to see non-personalized advertisements.”

Cookie preference management: Use the “Manage cookie preferences” controls on this site to accept or reject analytics and marketing cookies independently.

Consent Requirements

Our consent banner provides three clear options: “Accept All”, “Reject Non-Essential”, and “Manage Preferences”. Analytics and marketing cookies are not activated until you choose to accept them. Your choices are stored for up to 12 months and can be changed at any time using the “Manage cookie preferences” controls in the footer or the button at the top of this page. A link to this Privacy Policy is available from the banner and panel.

Consent statement: “By clicking ‘Accept All Cookies’, you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.”

EEA / UK Users: “Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.”

Withdrawal of consent: “You may withdraw consent at any time by clicking ‘Manage cookie preferences’ in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.”

Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

  • Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google’s Privacy Policy: https://policies.google.com/privacy
  • Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta’s Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, and not resold to unaffiliated third parties. Google and Meta may use this data across their own platforms in accordance with their policies; we encourage you to review those policies directly.

Lead Forms and Contact Requests

When you submit a contact form or request general information, we collect the information you provide, typically your full name, email address, phone number, and your message. Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b). Retention: up to 2 years from submission unless longer is required by law. You may request deletion at any time by writing to [email protected]. A link to this Privacy Policy appears adjacent to every submission button on our site. Submitting a form constitutes acknowledgment of this policy. We do not provide emergency services, guiding, or medical advice; messages receive informational replies only.

Google Services and Advertising

This website uses the following Google services:

  • Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
  • Google Ads Conversion Tracking: records when a user completes a defined action after clicking one of our ads. Used solely to measure campaign performance.
  • Google Remarketing: allows us to show ads to previous visitors across Google’s network. No sensitive categories are used to build remarketing lists.
  • Google Tag Manager: deploys tracking tags on our behalf. GTM does not collect personal data itself; it acts as a container.

Google’s advertising products are governed by: https://policies.google.com/technologies/ads

Meta Advertising Services

We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record page views, time on site, and specific conversion events such as form submissions. It may also assist with custom audience membership for retargeting. We do not use the Meta Pixel to collect sensitive personal data or to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited by Meta’s policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta’s Data Policy: https://www.facebook.com/privacy/policy. To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies fully with the respective platform policies.

Landing Page Integrity Statement

The content of this website accurately represents the information we advertise. No bait-and-switch practices are used. The experience delivered to users arriving from paid advertisements is identical to that for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

Children’s Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.

International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based. These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. You can request a copy of the applicable SCCs by contacting us.

Your Rights (GDPR Articles 15–22)

  • Access (Art. 15): request a copy of data we hold about you.
  • Rectification (Art. 16): correct inaccurate or incomplete data.
  • Erasure (Art. 17): request deletion (“right to be forgotten”).
  • Restriction (Art. 18): limit how we process your data.
  • Portability (Art. 20): receive your data in a machine-readable format.
  • Objection (Art. 21): object to processing based on legitimate interest.
  • Withdraw consent (Art. 7.3): revoke consent at any time without penalty.

To exercise any right, email [email protected]. We respond within 30 days. You may also contact your local supervisory authority. EU users: https://edpb.europa.eu. UK users: https://ico.org.uk.

What Data We Collect

  • Full name
  • Email address
  • Phone number
  • IP address
  • Browser type and version
  • Device type and operating system
  • Cookies and tracking identifiers
  • Usage data (pages visited, time on site, click paths)
  • Form submission content
  • Conversion events (form submits, calls, purchases)

We collect information when you browse our site, submit a message, or interact with cookie prompts and consent tools.

Legal Basis for Processing

  • Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b).
  • Analytics data: consent (Art. 6.1.a).
  • Marketing/remarketing data: consent (Art. 6.1.a).
  • Security and fraud prevention: legitimate interest (Art. 6.1.f).

Where we rely on legitimate interests, we balance our interests against your rights and reasonable expectations and implement safeguards such as IP anonymization for analytics and strict access controls.

Retention Periods

  • Contact form submissions: 2 years
  • Analytics data (GA4): 14 months
  • Marketing cookies (Google Ads): up to 540 days
  • Email communications: duration of relationship + 1 year
  • Server logs: 90 days
  • Cookie consent records: 3 years (audit requirement)

We may retain data longer if required to comply with legal obligations, resolve disputes, or enforce agreements. Once retention periods expire, data is deleted or irreversibly anonymized.

Security

We implement administrative, technical, and organizational measures designed to protect personal data, including access controls, encryption in transit, and least-privilege practices. No method of transmission over the internet is entirely risk-free; users should take precautions such as keeping browsers updated and using secure networks when submitting forms.

Changes to This Policy

If we make material changes, we will update the “Last Updated” date and display a notice on the homepage for at least 14 days before changes take effect. Continued use of the site after the effective date constitutes acceptance of the revised policy. You may review this page at any time to see our current practices.

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Contact Us

VeroPeak Outdoor Guides Inc., 150 King St W, Suite 200, Toronto, ON M5H 1J9, Canada. Email: [email protected]. For general inquiries please use our Contact page. We aim to reply within 2–3 business days.